Search Enging Optimization-SEO-SEM

Latest SEO Techniques

2010-04-09T01:34:00.000-07:00

SEO is something akin to an organized advertisement campaign. Advertisements are meant to attract public attention, while SEO is meant to improve the quality and volume of traffic into a website from any of the search engines like Yahoo, Google etc. When someone makes an Internet search by entering a keyword, be it image search, local search or vertical search, the search engine finds all the related sites and displays them in different pages. Usually, the sites listed at the top would attract more traffic than those tucked away in the following ones.

SEO is an Internet marketing strategy, which involves editing the contents and HTML coding. This serves in two ways - firstly, it increases the significance of specific keywords and secondly, removes all hindrances faced by search engines while indexing your web site. In other words, this technique makes your Internet site search engine friendly.

Search Engine Optimization also involves website designing, content management systems, shopping carts and menus too in a way that attract Internet browsers through search engines. In the present situation, SEO plays a very important role in the success of your online business. This has resulted in many aggressive and unethical tactics. However, search engine operators are aware of this and take preventive steps diligently. Too much aggressiveness can even result in your website getting banned from search operations.

Driving traffic into a website can be done by internet advertisement campaigns too. But the advantage of SEO over such campaigns is that such ads may cost you money, time and energy again and again. For SEO operations, you need to employ the experts once and the results would continue to come automatically.

Usual optimization tactics are mostly tuned to cater to dominant search engines in order to bring maximum results. For example, Google, Yahoo etc are the worldwide leader in Internet search field. So most SEO techniques are directed to meet the requirements of these search engines only. It does not make sense to optimize your site in tune with an unknown search engine for the simple reason that users would use them only sparingly and the better known search engines would not pick up your links.

So it is very essential that web designers understand the vast opportunities of search engine optimization and incorporate such design parameters so as to make the site highly visible. The success of your online endeavor depends on it.

Google Page Rank Update April 2010

2010-04-09T01:25:00.000-07:00

Google’s PageRank system is a useful indicator for SEO agencies and webmasters in adjudicating the relevance of a website and just how much authority Google has applied to any given webpage on a scale of 0 to 10. A website with a PageRank of 0 is deemed to have little-to-no relevance or authority at all with those closer to 10 being judged as trustworthy with high quality content and worthwhile services.

The latest update isn’t the first time that Google have decided to update their PageRank system during a public holiday – the last update occurred during the Christmas period of 2009 amid rumours that another update may potentially never happen again and that the entire system would be phased out altogether. PageRank can be especially useful in a website optimization campaign, and SEO Consult have seen many positive results for the vast majority of their client base.

“The latest PageRank update has shown some incredible results for most of our clients, with most of them seeing a substantial increase in their PageRank and authority,” commented Keith Hardke, Managing Director of Optimization Advertising. “When offering SEO advice, we always maintain that PageRank should never be forced and that it should come naturally over time. These latest results for our clients’ campaigns shows that we are heading along the right lines with our mission statement and their jump up the SERPs should see increased business and revenue for them in the coming months. We also maintain though that a campaign shouldn’t be built solely around PageRank and that it should only ever be used as a sign to how effective your link building and SEO strategies are.”

SEM Services India [ Search Engine Marketing ]

2007-12-04T21:46:00.000-08:00

Search Engine Marketing

Google India announced the launch of an India serving innovation platform, Google India Labs, and two new India facing products- Google Local Search and Google Local Business Centre. The announcement is further evidence of the global search giant’s commitment to providing locally relevant information and opportunities for its Indian users.

Google Local Search promises to be a useful tool for Indian users who are looking for locally relevant information on the web. With the launch of this product users will now be able to search for information on local businesses like restaurants, shops, and hotels by simply doing a search on http://local.google.co.in.

Google Local Business Centre is available at www.google.co.in/local/add and will allow any business to add its information to Google Local for free. When users search on Google Local Search, the listed business information will be displayed. Local Business Centre already exists in other geographies and has provided owners with means to provide visibility to their businesses.

“Local Search and Local Business Centre will provide our users with better local business results by increasing the corpus and depth of business listings, and benefit local businesses by ensuring visibility on the Internet for free,” said Vinay Goel, Head of Products, and Google India.

Google Labs is a technology playground for products that are in the process of development and require market feedback to improve. Launched under the sub domain labs.google.co.in this launch makes India one of the few countries to have a country-focused labs program. Globally, Google has 7 labs across US, China, Italy, France, Germany, the Netherlands, and Spain.

India labs will serve as a platform to showcase innovations that are particularly relevant to the Indian market and will also allow users to take a peek into Google’s future offerings. These products will come from Google offices across the globe, including the India R&D centre in Bangalore, but will specifically cater to the needs of Indian users. It will also give users a platform to provide valuable feedback to further improve the products. India Labs would initially showcase two India-centric products-

The Indic On-Screen Keyboard iGoogle Gadget™ will offer users the ability to type search queries in 14 Indic languages. These iGoogle™ gadgets will enable users to type in Indic languages by choosing letters from an on-screen keyboard using a mouse. Users would be able to add the gadget of their chosen language to their personalized iGoogle home page and use it to search for content in their language.

Google Indic Transliteration allows the user to type in Hindi using phonetically equivalent English text entered through an English keyboard. For instance, typing “Bharat” would give Devnagri on the screen. Hindi transliteration was launched on the Blogger™ service earlier this year, and this labs service (http://www.google.com/transliterate/indic/) is a standalone offering of the same technology. Users can create Hindi content and use it in applications of their choice, such as mails, documents and so on. The product uses a machine learning based approach that can learn from corrections made by the users.

Speaking on the launch of Google India Labs, Dr. Prasad Ram, Head of Google R&D, India said, “Our vision for India’s 60th year of independence is to empower our Indian users by providing organized, easily accessible information and products which encourage the creation and consumption of locally relevant content. India Labs is one such effort that will enable users to test and provide valuable feedback on products that are most relevant to them.”

Learn More about S.E.M. and Directory Submission

What is Directories?

Directories are collection of all websites. Directories are web search tools compiled by human editors. When sites are submitted to the directories, all the information about site edited manually by editors and are categorized and listed under one or two relevant categories which editor wants and people can search for information using different keywords. Directories are considered to be the actual source of information. Information provided in Directories focused and specific to search parameters for people. Popular directories are Yahoo!, Dmoz

How can it is useful to us?

From directories you can get solid, stable, links for your site which will never delete. Directory submissions perform a very important role in seo process and give a real boost to your rankings. There are many human edited directories are available (free and paid) which allow us to submit our site under proper category.

Top ranking in search engine has become a necessity for every website today. Thousands of companies compete with one another to generate more business through their websites. There are many ways by which a website can get high rankings in major search engines. Now a days Top ranking in Search Engines have become necessary for every website. Today every company or firm wants good business and compete with one another in order to generate more and more profit or sales through their websites.

Manual Directory Submission Service- We will submit your website to top, FREE, Non reciprocal web directories with information given by you so user can search services given by you easily. We have team of experts who will submit your site to quality directories as per your guidelines. We will provide you quality reports at the end of submission.

SEO Friendly Directories By Mayur-SEO

2007-12-04T21:32:00.000-08:00

Here is the list of Some Free SEO Friendly Directories.

Submit to the sites on our free directory list. These are established sites that have actively adding free submissions. If you site is in one of the niches that we cover, submit your site. Listings from sites in your own niche are extremely valuable in improving your search engine rankings.

Free Directory list

Ablaze Directory PR0 http://www.ablazedirectory.com/
Add New Link PR0 http://www.addnewlink.net/
Alexa Dir PR0 http://alexadir.com/
Annuaire PR0 http://www.annuaire-seo-webdirectory.com/
Arakco PR3 http://www.arakco.com/
Arsalan Web PR0 http://www.arsalanweb.com/
Aussie Web Directory PR0 http://www.aussiewebdirectory.com/
Desty nova PR0 http://destynova.net/
Direct My Link PR0 http://www.directmylink.com/
Envla PR0 http://www.envla.com/
General SEO PR0 http://www.generalseo.com/
Higher Engine Position PR0 http://higherengineposition.com/
Hrdw PR3 http://www.hrdw.net/
Jooomla PR2 http://www.jooomla.co.uk/
Lama Web Directory PR0 http://lamawebdirectory.com/
Link Beam PR0 http://link-beam.com/
My Media Place PR2 http://www.mymediaplace.net/
N1Q PR0 http://www.n1q.net/
Place Web PR0 http://placeweb.info/
Search My Directory PR0 http://searchmydirectory.com/
SEO Free Links PR0 http://www.seofreelinks.com/
Tag 911 PR0 http://www.tag911.com/
The SEO Links PR0 http://www.theseolinks.com/
Web Friendly Dir PR0 http://www.webfriendlydir.com/
Web Links Live PR0 http://www.weblinkslive.com/
Web Mixture PR2 http://www.webmixture.com/
World Directory PR0 http://world-directory.uv.ro/
WWWS PR3 http://www.wwws.org/
1st Search Directory PR0 http://www.1stsearchdirectory.com/
9 Dir PR3 http://www.9dir.com/
Add Link Suggest PR0 http://www.addlinksuggest.com/
All Link Directory PR2 http://www.all-linkdirectory.com/
AM Autobody PR4 http://www.am-autobody.com/
Amusing Notions PR4 http://www.amusingnotions.com/
Amwart PR3 http://www.amwart.com/
Ask Dr Know PR4 http://www.askdrknow.com/
Beatribe PR4 http://www.beatribe.com/
Best Directory Sites PR0 http://www.bestdirectorysites.com/
Big Guide PR5 http://www.bigguide.net/
Blog Dough PR0 http://www.blogdough.com/directory/
Boris Diaw Blog PR4 http://www.borisdiawblog.com/
Buzz Directory PR3 http://www.buzz-directory.com/
Casino Directory 4 U PR0 http://www.casino-directory4u.com/
Choice 500 Domains PR0 http://www.choice500domains.com/
Crazy Leaf Design PR0 http://www.crazyleafdesign.com/webdirectory/
Dental Plan Providers PR0 http://www.dental-plan-providers.com/Resources/
Digital Photo Secrets PR0 http://dir.digital-photo-secrets.net/
Direct Links PR2 http://www.directlinks.org/
Directory Fire PR2 http://www.directoryfire.com/
Directory Submit PR0 http://www.directory-submit.info/
Dir SEO PR3 http://dirseo.info/
Dir 4 U PR2 http://www.dir4u.info/
Dream Submitting PR3 http://dreamsubmitting.mylinea.com/
Erect A Directory PR0 http://www.erectadirectory.com/
e Sentiment PR4 http://www.e-sentiment.net/
Extreme Links PR0 http://www.extremelinks.net/
EZ Article Search PR0 http://directory.ez-article-search.com/
Fat 64 PR3 http://www.fat64.net/
Free Web Directory PR0 http://www.free-webdirectory.co.uk/
Gold Links PR0 http://www.goldlinks.org/
Good Links PR0 http://www.goodlinks.org/
Guy Davis PR4 http://www.guy-davis.com/
iExtreme PR4 http://www.iextreme.info/
iFast Net PR3 http://webdirectory.ifastnet.com/
Ipsarion PR4 http://www.ipsarion.com/
iWebzen PR0 http://www.iwebzen.com/
Knm1 PR0 http://www.knm1.com/
Link Directory PR3 http://www.linkdirectory.eu/
Link Park PR0 http://www.linkpark.org/
Links Traffic PR5 http://www.linkstraffic.net/
Link Suggest Add PR3 http://www.linksuggestadd.info/
Link To Your PR0 http://www.linktoyour.com/
Loadz A Links PR0 http://www.loadzalinks.com/
Mad Directory PR0 http://www.maddirectory.com/
Market SEO (.com) PR2 http://www.marketseo.com/
Market SEO (.info) PR0 http://www.marketseo.info/
My Best Dir PR0 http://www.mybestdir.info/
My Direct Links PR0 http://mydirectlinks.info/
My Link Directory PR0 http://www.mylinkdirectory.info/
My Link Hub PR0 http://www.mylinkhub.com/
My Media Place PR1 http://www.mymediaplace.com/
My Submit PR0 http://www.mysubmit.info/
Nefldir PR2 http://www.nefldir.com/
Netorado PR0 http://webdirectory.netorado.com/
No Links PR0 http://www.nolinks.org/
Nori PR0 http://nori.us/
Npue PR1 http://www.npue.com/
Omega Link PR2 http://www.omega-link.co.uk/
Picked Links PR0 http://www.pickedlinks.com/
Ploovi PR2 http://www.ploovi.com/
Profit Geek PR4 http://directory.profitgeek.com/
Register Link PR0 http://www.registerlink.info/
Search Info PR2 http://www.searchinfo.biz/
SEO Directory World PR0 http://www.seodirectoryworld.com/
SEO Friendly Directory PR0 http://www.seo-friendly-directory.com/
SEO Web Directory PR2 http://www.seowebdirectory.info/
Site Avenue PR2 http://www.siteavenue.net/
Site Award PR0 http://www.siteaward.info/
Sites Of Note PR0 http://www.sitesofnote.com/
Smashing Dir PR3 http://www.smashingdir.com/
Smifee PR4 http://www.smifee.com/
Submit Link PR0 http://www.submit-link.info/
Suggest A Site PR0 http://www.suggestasite.net/
Super Link Directory PR0 http://www.superlinkdirectory.com/
TM Quarry PR0 http://www.tmquarry.com/Directory/
Top Canada PR0 http://www.topcanada.info/
Traffic Directory PR2 http://www.traffic-directory.net/
Ueuo PR0 http://webdirectory.ueuo.com/
Unleashed Directory PR0http://www.aaronslist.info/
URL Hyperlinks PR0 http://www.urlhyperlinks.com/
Wd1r PR0 http://www.wd1r.com/
Web And Links PR1 http://www.webandlinks.com/
Web Directory One PR0 http://www.webdirectoryone.com/
WEZP PR2 http://wezp.com/
W3 Directory PR2 http://www.w3directory.org/
Xeuo PR0 http://www.xeuo.com/
XL Directory PR0 http://www.xldirectory.net/
X Travaganza PR3 http://www.x-travaganza.net/
Yawds PR0 http://www.yawds.com/
Zenith Design PR3 http://www.zenithdesign.net/
1 Biz List PR4 http://www.directory.1bizlist.com/
1 More Link PR2 http://www.1morelink.com/
10 Directory PR3 http://www.10directory.com/
101 Directory PR0 http://www.101directory.info/
1800 Canada PR1 http://www.1800canada.ca/
302 Dig PR0 http://www.302dig.com/
70x7 PR4 http://www.70x7recordings.com/
9 Sites PR0 http://www.9sites.net/
99 Kat PR0 http://www.99kat.com/
070 PR0 http://www.070.ca/

About Author : Mayur Ranpura
+91 9998826181

Helpful Search Engine Optimization tricks for Search Engine Optimizers

2007-12-04T21:08:00.000-08:00

White Hat and Black Hat in SEO

Hello My SEO Friends… I will make sure that I keep my personal diary advanced for you only my SEO Friends and I will try to write more and more informative blogs for you because it can be help full to you.

Search Engine Optimization (SEO) is cosmic topic to wrap in one blog so I am starting a series of post about SEO and SEO Tools that will definitely help you all.

I am sure everyone understands and knows about search engines like Google, Yahoo, Msn, AltaVista and techniques used by them to optimize websites. Because to optimize a site or blog for these search engines we have understand them first so that we can have good results.

Search Engine Optimization techniques are principally categorized into two type and they are White hat search engine optimization and Black hat search engine optimization.

White hat SEO follows search engine Webmaster guidelines to reach to top ranking on the search engine indexation. Where as black hat search engine optimizer go against Webmaster guidelines and use wrong techniques of SEO to achieve higher rank on the search engine indexation.

White hat is always good to be in fair competition. Well it does not mean that you can sit around and wait miracles to happen, for white hat result you have to wait for certain period of time.

In this webmaster have to take care your website e.g. updating website contents, writes press releases, writes blog or journals, writes forums, writes articles, to keep your visitor and search engine robots up to date. Don’t run before you walk, see what is compulsory for your website and which more useful way to promote your website is. After then start you work, if you will do as I said then it will sure help you to get the higher ranking on a good keyword phrase, I want to say you guys only that think first and then after make it for follow up this will be helpful to you search engine optimization.

Once your website hit the top position on a good keyword phrases, then after your website will showing to high Internet visibility.

So my dearest SEO friends start doing Search Engine Optimization for your blog or your site for getting a good result. But hey, let me know if you have any doubt or you have any query.

About Author : Mayur Ranpura
SEO, SEM Ahmedabad (India)
Contact No. : +91 9998826181

Search Engine Optimization-Search Engine Marketing-SEO-SEM in INDIA

2007-09-20T23:03:00.000-07:00

Why Optimize Your Site For Search Engines?

Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.

Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what they're looking for in the top 10 results and won't go to page 2.

It's obvious that people can make a lot of money from online sales, but how you advertise your products has a large bearing on what kind of profit you make. If you buy advertising space on Google AdWords or other services that charge per click, you may only shell out 10 cents for every visitor to your site - But what if it takes 100 clicks to make one sale? If your products only sell for $10 a piece, then there is no profit being made. Pay-per-click (PPC) campaigns will also never stop costing you money. Search Engine Optimization, on the other hand, can be very affordable over months and years.

Many SEO and Internet Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how the company says they do it. There is an affordable way and then there's a way to pad the pockets of the "experts." For more on this issue, read my other article entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, the affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be the bulk of any ongoing maintenance. A couple times a year keyword research should be done again and the content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at the right audience.

What is affordable and what isn't varies greatly from company to company, industry to industry. In the bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if the market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick the right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%.

While there are other ways to advertise a web site (No, search engine optimization is not the be-all and end-all of online advertising) very few can match the wide targeted audience and afford ability that search engines provide.

About Auther : Mayur Ranpura
+91 9998826181

SEO Tricks By Mayur-SEO

2007-09-20T22:40:00.000-07:00

10 Seo Tips

It is not hard to be barking up the wrong tree when it comes to getting search engine traffic because there is so much out of date information being circulated.

Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.

The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The menu consists of links not images. The links are keywords. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html
Submit only once. There is no need to submit every two weeks. There is no need to submit more that one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.